What Makes Us Different

Before starting compareaholic, we took a big look at all of the different comparison sites out there to see if we could do any better. What we found was that while there was certainly no shortage of comparison sites out there, none of the others were getting it right. Many hours were spent trawling through forums and review sites, reading endless comments (some good and some bad), chatting to frustrated (and happy) shoppers and trying to work out just how we could do all of this, but better.

Some of the biggest problems people had posted were:

Not Every Company Is Compared

This was by far the biggest complaint people had and rightly so as many of the companies that weren’t included in many cases provided cheaper prices than those that had been quoted to the shoppers.

So a little bit of background…

Price comparison websites make their money when they refer someone to a provider, e.g. a car insurance company. If the customer decides to purchase car insurance after going through the price comparison website, the insurance company then pays the website a commission. It’s a fair system for both, particularly the price comparison website who – providing all of the companies will offer him a commission – simply needs to find the customer the best deal possible, safe in the knowledge that he’ll get paid.

Unfortunately not all of the providers want to work with comparison websites and since in many cases they won’t pay the comparison websites for sending customers, most price comparison websites don’t show them in the results.

Many Price Comparison Websites Sell/Abuse Your Details

On many price comparison websites, particularly when filling out forms for some of the more expensive products like mortgages or credit cards, the customer is required to fill out vast amounts of personal information, from their contact details to the ins and outs of their financial status.

While this information is simply supposed to be used to find the customer the best quote (from the customer’s point of view anyway), many customers suddenly find themselves bombarded with phonecalls, emails and junk mail, all from marketing companies who have managed to buy the customer’s details.

Limited Number of Products Compared

While comparing car insurance and mortgages is great, the reality is there are a lot more products out there that people are trying to compare. Llama or rodeo bull insurance may be extremes of this but there are a plenty of other great products out there that the big comparison sites ignore.

At compareaholic we’re doing our best to compare as many different products as possible. It’s a long process but we’ll get there eventually!

Annoying TV Adverts

If we ever decide to make a TV advert, don’t worry, we’ll consult you – the customer – first!

In Summary

* We don’t display companies based on whether they pay us or not
* We won’t ever sell your details
* We compare as many products as possible, not just the ones where the money is
* There are enough annoying TV adverts out there, why make another one?